In 1999, the British entrepreneur Maximillion Cooper invited his influential friends to join him on a driving adventure across Europe, hosting glamorous parties attended by Kate Moss, Jamiroquai, Kylie Minogue and Johnny Knoxville. The so-called Gumball 3000 immediately gained notoriety gracing the pages of GQ, Esquire and Vanity Fair, as one of the “Cool Britannia’s” must do events.
At the end of September, Arton Capital and the government of Montenegro will host Maximillion and his wife, the famous hip-hop performer Eve, for the announcement cocktail of Gumball’s passage through the country in July 2017. Next year’s route will start at Riga and will end at Mykonos. With the assistance of Arton Capital’s team, 120 luxury cars driven by celebrities will cross through the borders of Montenegro on their way to Albania and will stop for one of their infamous lunch parties. Arton Capital is delighted to have facilitated their presence and smooth passage. Join us at the announcement cocktail at Porto Montenegro on September 30th.
The Gumball 3000 Rally is an annual luxury automotive road trip taking place every year and travelling a different 3000-mile route. Drive through capital cities in front of hundreds of thousands of fans and photographers as Gumball shuts down famous landmarks in each city where spectacular static car displays are hosted and documented by the world’s press. Check into the most exclusive hotels before you’re whisked off to one of the infamous Gumball parties.
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